Messaging Audit and Strategy
Define what makes your products great and express the right value in every interaction with potential customers.
What do I get from a messaging audit and strategy?
When it comes to strategy and audit services, you’re not just gaining a checklist of improvements; you’re unleashing a game-changing approach for success. Our comprehensive assessments dig deep and peel back distractions to reveal the hidden strengths and weaknesses in your operations. This isn’t about fixing problems; it’s about harnessing your unique potential to create a powerhouse of efficiency and effectiveness. Armed with actionable insights and strategic recommendations, you’ll elevate your game and cultivate a resilient framework that responds to the dynamic market with agility and precision. Our Strategy and Audit services ensure that every element of your plans go from adequate to extraordinary.
Message House and Value Proposition
A Message House enshrines your brand voice, value proposition and core brand pillars into a single diagram to ensure all employees are on brand and the messaging on point.
Competitor Messaging Analysis
Competitor Messaging Analysis identifies the tone, sentiment and keywords used by your competitors to provide a benchmark for your industry. Converge, diverge or emerge with a fresh new perspective.
Messaging Principles
Messaging Principles are foundational guidelines that shape how your brand, partners and 3rd parties should communicate the value, mission, and story to its audiences. These principles ensure consistency, clarity, and alignment across all communication channels and formats.
Micro pitch
A Micro pitch is your brand value condensed into a pithy sentence, perfect for pitching on the go. This is useful for all customer facing teams who meet prospective customers but have limited time.
Analysis Deck
The Analysis Deck solidifies all messaging recommendations, insights and outputs in one easy to use deck. This playbook provides the foundations for future messaging changes, an onboarding document for new team starters or to inform senior stakeholders of the rationale behind messaging changes.
Employee and Customer Insights
Employee and Customer Insights provide critical perspectives on how your most important stakeholders view your messaging. This feedback can inform your strategy going forward and can be turned into assets, education and training in future.
SWOT
The SWOT provides an at-a-glance view on how your messaging is performing and where the biggest threats and opportunities lie ahead. This can be used to refresh stakeholders in the preliminary stages of decision-making processes.
Consultancy
Regular meetings ensure that all messaging deliverables are aligned, actionable and on-spec. These check-ins also provide an opportunity to include additional stakeholders and bring them along on the messaging journey.
The perfect compliment to
Competitor Audit and Strategy
Category Audit and Strategy
Customer Audit and Strategy
Product Audit and Strategy
GTM Audit and Strategy
Market Audit and Strategy
Custom Audit and Strategy
Case studies
Case Study: Under the banner of better messaging
Case Study: Under the banner of better messaging
Case Study: Under the banner of better messaging
Testimonials
FAQS
Why do I need a Messaging Audit and Strategy?
A compelling and consistent messaging strategy is essential for businesses to connect with and communicate to their target audiences effectively. By reviewing current brand messaging against competitors, companies can differentiate themselves and outshine their rivals. The process of creating a message house and value proposition ensures that all messaging is clear, cohesive, and grounded in the unique strengths of the brand. This comprehensive review not only strengthens a company’s market position but also builds a foundation for more effective marketing and sales initiatives in future.
What is the process for starting a new project?
The process typically begins with an initial consultation to understand your business goals, target audience, and product details. The next stage is a proposal document outlining the deliverables, timeframe and pricing. Once approved, in the execution phase the client will share access to systems and all relevant data, which will be used to inform the final deliverable. Throughout we will provide regular updates on progress and meet to refine strategies. The process concludes with a review phase, where results will be shared and deliverables signed off. At this stage also, any recommendations for future projects will be shared.
How long will it take?
Typically a Messaging Audit and Strategy will take 2-3 weeks, however for a small fee this can be expedited to a week.
Are there add-ons for this project?
Yes, the scope of the service can be expanded to meet your needs.
Add-ons include collateral creation, expedited turnaround times, additional analysis, and retained hours for coaching and guidance. These retained hours can ensure the effective implementation of the new messaging strategy, providing support as you integrate it across your marketing efforts. This flexibility allows the service to be tailored for maximum impact.
Can the Messaging Audit and Strategy deliverables be customised?
Yes, the Messaging Audit and Strategy can be customised to better suit your specific requirements.
We’ll discuss any adjustments during the consultation phase to ensure alignment with your goals. Please note that any changes to the deliverables must be equivalent in terms of time and effort. If additional work is required, a small cost may be incurred to accommodate the expanded scope.
What happens if revisions are needed?
Yes, superficial changes can be made up to and after the point of delivery, but before final sign-off.
For the Messaging Audit and Strategy service, up to two revisions can be made to the messaging framework to ensure it aligns with your vision and requirements. That said, most customers find the initial framework meets their needs perfectly, with only a few requiring at most one revision. Additional revisions may incur an extra cost.